The Marcia Teixeira ® Brazilian Keratin Treatment ™

. . . a revolutionary process that repairs damaged hair
to leave it soft, shiny and frizz free for up to 4 months.

The Brazilian Keratin Treatment ™ is:

  • Quick – On average, the treatment takes one stylist 1 ½ to 2 ½ hours
    depending on the lenght and texture of the hair.
  • Affordable – It brings the price of silky straight hair to a
    reasonable level, expanding your customer base while remaining an
    upscale process.
  • Universal – It can be used on dyed or highlighted hair. In fact, it
    can be used on any type of hair.
  • Gentle – It is NOT meant to be permanent and it DOES NOT require
    neutralizer or immediate rinse. It requires redoing approximately
    every 3 to 4 months. That is why you can leave it on the guest’s hair and walk away if you
    have to. That is why you can use it on children. That is why it blends
    with the natural growth of hair.
  • Natural – It does NOT use strong chemicals to open and close the
    hair cuticle in an effort to straighten it, “breaking the bonds” of
    the hair shaft. Keratin is a natural substance which comprises
    approximately 88% of your hair.
  • Healthy– It penetrates the hair repairing internal damage and coats
    the hair preventing further damage. The results are SOFT, SHINY,
    STRAIGHT hair.
  • Easy – Begin with a shampoo designed to open the cuticle. Saturate
    the hair with the product (an average of 3 ounces). Blow dry. Iron
    small sections of hair close to the scalp with a low heat flat iron.
    Iron the entire head with a high heat flat iron to seal the keratin
    into the cuticle.
  • Simple – Do NOT wet, wash or use any clips or pins (or anything) on
    your hair for FOUR days. After the fourth day, shampoo and condition
    your hair with products free of sodium chloride and sulfates, which
    will strip the keratin from the hair. Our specially formulated line of
    shampoos and conditioners are the best available for maintaining the
    most long-term results.
  • Simply Amazing – The results speak for themselves. As one guest
    said: “I’m so happy I don’t need my therapist anymore!”• Good for
    anyone who has hair.

What Is It?

Keratin is a type of protein high in the amino acid “Cystine.” This
special amino acid is what makes hair super tough and extremely
elastic. Scientists refer to Keratin as a “Biopolymer,” due to its
unique structures and interesting properties. Biopolymers are found
throughout nature and give form and structure to naturally occurring
substances all around the world; everything from leaves to trees, and
turtle shells to goose down. Keratin is a classic example of a
Biopolymer and it is the main structure building protein in our hair
and nails.

The Marcia Teixeira ® Brazilian Keratin Treatment ™

Useful keratin extracts have been long sought after as highly prized
cosmetic ingredients. Until recently, high quality keratin extracts
were impossible to find on a commercial scale. We utilize a patented
process called Keratec® to carefully separate the Keratin from wool,
while maintaining its quality…an extremely difficult task to do

The wool is harvested each spring when New Zealand sheep are sheared.
This causes absolutely no harm to the sheep that are probably happy to
be rid of their heavy winter wool coats before the coming summer heat.
We use only pure and natural wool, straight from the farms. New
Zealand sheeps’ wool is considered to be amongst the very finest in
the world and absolutely free from BSE or anything else that would be
potentially harmful.

How Does It Work?

When it comes to keratin, it’s extreme toughness is the key. Keratin’s
durability and strength protect and improve the hair both inside and
out. Our unique biopolymer ingredient is virtually a “liquid form of
hair” that gently blends with the hair on your head to help restore
what has been lost over time and through environmental stresses.

What’s the unique benefit to this ingredient? The small size of the
Keratin Biopolymer molecules penetrate under the hair’s cuticle and
seep into the inner hair shaft, helping to improve the quality of the
hair from the inside. The Keratin fills in the gaps between the
cuticle and the inner hair shaft and becomes sealed into the hair’s
inner structure by the high heat flat iron. As you will soon learn,
the Keratin Biopolymer works with other ingredients in the product to
help eliminate the frizz and add strength and elasticity.